I've felt the need to visually tell a bit different story about porcelain I make. To use the quality of porcelain and translate it to its core characteristics - femininity, sophistication and boldness with a touch of crazy.
There was no-one better to tell this story visually than Milica Tasić, our architect, graphic designer and my long-last companion in crazy matters - in all those projects where two insane women focus on details and strive for perfection (remember our Boya Shop&Studio, Boya logo and Boya promotional material). This time she was Creative director on this project.
I wanted to have exclusively female energy on this projects. So Dejana Batalović, a photographer, was a natural choice for me. Her focus on women's strength and the use of light (check out her Flickr) is soooo appealing and almost tactile so I called her one day and she was ON!
Porcelain dining set for six was the starting point.
Milica and I focused on a woman getting ready to tell BIG NEWS. Setting the table, dressing up, prepping food & drinks, taking a moment before the guests come and sliding into fantasy. It's all about passion, right?